Target Market
Who are the Target Market?
Cellphone Expense Generating Device
We are faced with a REALITY that our Cellphones are an EXPENSE Generating Device. Everytime you send an SMS/MMS, everytime you make a call, our Money goes out from our Wallets and serves as a BIG INCOME for the 3 Telco Giants: Smart, Globe & Sun
GOAL: User to Technopreneur
VMobile is offering a proposal or reversing the scenario that from now on, everytime we send an SMS/MMS and make a call, a portion of the money that goes out will return to us as SAVINGS. Every Load/Prepaid Consumer will become a TECHNOPRENEUR (VMobile Subscribers), thus turning the CELPHONE from a LIABILITY into an ASSET.
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